What is this course about?
Welcome to the online course “Digital marketing, crowdfunding”. This course is tailored for newcomers and those with foundational knowledge, offering deep insights into the essentials of digital marketing and crowdfunding.
Dive into a 5-module immersive learning journey on Digital Marketing and Crowdfunding:
Module 1 – What is Digital Marketing: Kickstart your journey with an understanding of the ever-evolving landscape of digital marketing. Grasp the significance of this powerful tool, its historical evolution, and its pivotal role in shaping today’s business strategies.
Module 2 – Content and Social Media Marketing: Venture into the realm of content marketing and how it seamlessly integrates with various social media platforms. Understand the nuances of creating compelling content and the art of effectively disseminating it to a target audience through social channels.
Module 3 – Search Engine Optimization (SEO): Dive deep into the world of SEO. Explore the techniques and strategies employed to improve website visibility, drive organic traffic, and position your site higher on search engine results pages.
Module 4 – Crowdfunding: Delve into the dynamics of crowdfunding as an innovative approach to raising capital for projects or business ventures. Unravel the various models, from reward-based to equity crowdfunding, and grasp the essentials of creating a compelling campaign.
Module 5 – Analytics: Wrap up by getting acquainted with the power of data analytics in digital marketing. Grasp the importance of tracking, measuring, and analyzing data to refine strategies, optimize campaigns, and ensure maximum reach and impact.
For a holistic learning experience, each module is supplemented with additional resources and readings. Be sure to explore the resources section at the end of the 5th module for a comprehensive list of reference materials that were integral to this course.
Requirements:
- Internet access
- Basic level of English
- Previous participatory experience in NFE based activities
Target audience:
- Educators / Facilitators
- Newcomers to the world of developing NFE activities
- Youth workers
- Youth entrepreneurs
How to learn
This course is open to all registered users and is completely free of charge. After registering, simply click on “Start course” to begin your 5-week learning journey. Each module, lasting approximately 2-3 hours, unlocks weekly after our scheduled meeting, ensuring a structured progression. Even though the course is spread over 5 weeks, you’ll have access to the content for a total of 6 weeks after enrollment. For any additional information or queries, please refer to our FAQ section.
Important
DON’T FORGET TO CLICK ON “MARK COMPLETE” AFTER FINALSING EACH OF THE LESSONS WITHIN THE COURSE 