What is this course about?
Course "Digital marketing and using digital tools for the promotion of online activities by artists" focuses mainly on digital marketing and the tools that an artist can use to promote their activities to online audiences and consumers.
Firstly, we will cover the basic stuff on digital marketing and the myths surrounding this topic, plus we will show you all advantages that this kind of marketing gives and of course the disadvantages that you need to keep an eye out for. There is also the thing that goes hand in hand with marketing, and that is content strategy. If you do not know how these two subjects relate, then welcome on board – we will show you how they are connected and how to make the strategy!
Marketing, strategy, and planning are also on the list of topics covered in this course, together with the guides for the online campaign you will launch for your art!
All of these things mentioned so far have a few things in common: your art, you, and the visuals you provide. Thus, we will cover all essential aspects and tips for visuals and photography and how they can impact your digital marketing in a way that you didn't think about probably!
Requirements
- Internet access
- Basic level of English
Target audience
- Artist
- Youth workers
- Young people interested in the topic
How to learn
The course is available to all registered users. This course is free of charge. Once registered, please click "Start course". Course duration is cca 3-4 hours and the content will be available for 30 days upon enrolling. For more info, check FAQ.
