What is this course about?
The online course “Digital Marketing and Using Digital Tools in Youth Work” focuses on the design and development of digital marketing strategies and tools. It is structured to be easily understandable and implementable across various target groups, enhancing the online learning experience in youth work settings.
Dive into a 5-module immersive learning journey on Online and e-learning in youth work:
Module 1 – Social Media Marketing for Youth Organizations: Explore the dynamic world of social media marketing tailored specifically for youth organizations. Learn how to leverage platforms like Facebook, Instagram, and Twitter to engage effectively with younger audiences, promote your initiatives, and build a community around your mission.
Module 2 – Defining What Digital Marketing Is: Delve into the fundamentals of digital marketing, uncovering what it encompasses and why it’s essential for today’s organizations. This module provides a solid foundation in understanding the various digital marketing channels and how they can be integrated into a cohesive strategy.
Module 3 – Planning Your Online Campaign: Get hands-on with planning digital campaigns that resonate with your target audience. Learn to set objectives, identify key performance indicators (KPIs), and craft strategies that align with your organization’s goals. This module emphasizes the importance of strategic planning in achieving successful outcomes.
Module 4 – Photography in Digital Marketing – The Importance of Quality: Understand the critical role that high-quality photography plays in digital marketing. Discover how compelling visuals can enhance your storytelling, attract more engagement, and improve the overall aesthetics of your digital presence.
Module 5 – Digital Marketing for Non-Profit and Youth Organizations: Focus on digital marketing strategies specifically designed for non-profits and youth organizations. This module covers budget-friendly tactics, the use of emotional appeal, and community-building techniques that are particularly effective for organizations with limited resources but a vital message to share.
For a holistic learning experience, each module is supplemented with additional resources and readings. Be sure to explore the resources section at the end of the 5th module for a comprehensive list of reference materials that were integral to this course.
Requirements:
- Internet access
- Basic level of English
- Previous participatory experience in NFE based activities
Target audience:
- Educators / Facilitators
- Newcomers to the world of developing NFE activities
- Youth workers
- Youth entrepreneurs
How to learn
This course is open to all registered users and is completely free of charge. After registering, simply click on “Start course” to begin your journey. Each module, lasting approximately 2-3 hours. For any additional information or queries, please refer to our FAQ section.
Important
DON’T FORGET TO CLICK ON “MARK COMPLETE” AFTER FINALIZING EACH OF THE LESSONS WITHIN THE COURSE
Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.”
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.