Sociale marketing van sociale ondernemingen voor een duurzame toekomst met minder conflicten

This course has been created as a part of a Erasmus+ KA2 project “Social entrepreneurship for a sustainable future with less conflict”, funded by the Nederlands Jeugdinstituut, the Netherlands National Agency for the Erasmus+ Youth programme. The project aims to change the situation described above by equipping youth organisations and youth workers with tools and approaches they can use to support entrepreneurship of young women in a way that is socially and culturally appropriate. The project gathers organisations that already have experiences of supporting young women to be socially and economically active and allows them to develop new ways of dealing with the challenges they have identified. When implemented, it will result in a strengthened support system for NEET / young girls, particularly from rural, more traditional and disadvantaged communities.

This elearning course is based on a resource material for both, youth workers who will further work directly with NEET youth/women, as well as for youngsters who will start-up social enterprises and are interested in learning more about potential social marketing for those start-ups of theirs. It will comprise of two parts: 1) theoretical concepts and methodology of social marketing and using digital marketing tools for social enterprises online and offline; 2) set of at least 10 different marketing (digital) tools and methods that can be used in quality social marketing efforts.